Authentic African
Grocery Market in Roanoke, VA

Experience Goat Meat and Seafood at J & J General African Store

At J & J General African Store, we bring the rich and diverse flavors of Africa at our African grocery market in Roanoke, VA. Our African grocery market provides you with the highest quality African groceries, including fresh and frozen goat meat, seafood, and specialty items. If you’re looking for traditional ingredients or unique flavors, we have everything you need to prepare delicious African dishes at home. For more information about our products or to place an order, please call us at (540) 595-9764. We look forward to serving you and helping you create delicious African meals for your family and friends.

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Some of the Fine African Food Products We Sell

  • Chicken

  • Sour Sour Leaves (Ngai Ngai)

  • Frozen Matoke

  • Goat Meat

  • Cow Feet
  • Smoked Chicken

  • Matumbo Ya Mbuzi (Goat Intestine)

  • Daga Mbichi (Frozen Sardines)

  • Daga Wa Kavu 

  • Geisha Mackerel

  • Melenda Mbuchi 

  • Mikeke Mbichi 

  • Smoked Tilapia

  • Tilapia

Premium Quality Meats and Seafood

Our selection of fresh and frozen meats and seafood is unparalleled. We offer a variety of options to satisfy your culinary needs. Our fresh and tender goat meat is perfect for stews and grills, while our cow feet are ideal for hearty soups and traditional dishes. For those who enjoy a culinary adventure, we offer matumbo ya mbuzi, or goat intestine, a delicacy that adds an authentic touch to your meals. Our smoked chicken is rich in flavor and ready to enhance any recipe.

For seafood lovers, we provide a wide range of options. Our frozen sardines, known as daga mbichi, are versatile and full of nutrients. We also offer small bait fish, called daga wa kavu, which are great for adding authentic flavor to your dishes. Our geisha mackerel is both delicious and nutritious, while our smoked tilapia provides a smoky delight that enhances any meal. Fresh tilapia is also available, perfect for a variety of recipes. Additionally, we offer the unique sleek lates, a species from Lake Tanganyika, known locally as mikeke mbichi.

Specialty African Grocery Items

We pride ourselves on offering a wide range of specialty items that are essential for authentic African cuisine. Our sour sour leaves, or ngai ngai, add a unique tangy flavor to your dishes, while our frozen matoke is a staple ingredient for traditional African meals. We also offer melenda mbuchi; please inquire for more details.

Quality and Freshness You Can Trust

At J & J General African Market, we provide the highest quality products. Our meats are carefully selected to ensure freshness and flavor, and our seafood is sourced to meet the highest standards. We understand the importance of authentic ingredients in African cooking, and we strive to provide you with the best.


Located in the heart of Roanoke, VA, our African grocery market is easily accessible and well-stocked with all your favorite African groceries. Our friendly and knowledgeable staff are always ready to help you find what you need and offer cooking tips and recipe ideas. We aim to make your shopping experience enjoyable and convenient. Come visit our African grocery store today.